Flywheel: What our blog would be if we did this for a living

In the other entrepreneurship class today, Joe Kremer, of the Wisconsin Angels Network was our guest. He mentioned some extremely successful startups and from two serial entrepreneurs, Brian Wiegand and Mark McGuire, is called Alice. Think of the Brady Bunch's Alice--it's a site that streamlines your home shopping needs and "makes sure you'll never run out of toilet paper again" among other things. The great part that I found is that you can follow the story of how this company started on Brian and Mark's blog, Flywheel. Here's why the pair say their blogging their experience:

There are a lot of start-up entrepreneurs Twittering about what airport they are in or what dinner they just enjoyed. But we couldn’t find much content online that followed the actual day-to-day decisions that make or break a new start-up. Flywheel is our attempt to share this experience with you.

Because the start up process can leave you feeling like a genius one day and an idiot the next, this won’t be easy. But we hope it helps a few other start-ups learn from both our mistakes and (hopefully) our brilliant decisions. We also hope it encourages a few more would-be entrepreneurs make the leap and stop waiting for the perfect time. And, truth be told, we hope it gives our new start-up a little extra exposure too.

In case you're wondering why this is worth a look here's an excerpt from Brian's bio:

I am a serial entrepreneur that loves to bring new business models to market, build passionate teams, and deliver value to end consumers. In the past 12 years, I have founded and sold three different companies in the online space, generating nearly $100 million of shareholder value in the process.

His last company, Jellyfish.com was sold to Microsoft for $50 million after a little more than a year from the launch date...still trying to wrap my head around that one.