One way to at least guarantee a somewhat steady stream on income for one's entrepreneurial enterprise is to find companies to advertise on one's website -- this is an extremely interesting article on how to attract advertisers. It talks about finding the specific kinds of ads people will click on, what your site needs to be eligible for these ads, and how to approach companies to ask them to advertise. I found it to be incredibly interesting -- you should check it out.
This blog is for all involved in the Entrepreneurship in the Arts and Society course to post anything related to the course and potentially of interest to others. Feel free to comment on readings, classes, guest speakers, link to interesting articles, websites, news items, ask questions, answer questions.