Saturday, May 15, 2010

Innovation


I really would like to point out again this month's Symphony Magazine from the League of American Orchestras. The issue focuses a lot on innovation, which I think directly correlates with this course. The League is releasing a book titled "Fearless Journeys: Innovation in Five American Orchestras" which was basically a study to define what innovative behavior orchestras engaged in, and how they were 'entrepreneurial' in working towards solutions for critical problems that orchestras currently face, such as declining audience numbers and an aging consumer base, to name a few.

Take special notice of the "How Orchestras Innovate" and "Say You Want a Revolution" articles. There is also another article called "Paid to Play" that discusses how orchestral musicians supplement their incomes.

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