Friday, April 9, 2010

Place Matters

Hi Folks -
I took a few moments to look over the project proposals and I'm very excited for you. I'm pleased to see how many groups are identifying and shaping a space to present performances and other activities. I want to reinforce how important 'real estate' is to the life of a performing arts organization. Audiences identify the activity with the space it occupies. Even the way they arrive at the space shapes their experience. As you refine your projects try to keep in mind factors like: ease of parking, natural light, accessibility, and safety. A new audience member is confronting all these factors before they're introduced to your creative work.

Remember the three most important things about real estate: location, location, and location.

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