Thursday, April 1, 2010

What's the Value? Experiences vs. Possessions

So going off what we discussed today in class, I thought this article was extremely relevant.

http://edition.cnn.com/2009/HEALTH/02/10/happiness.possessions/

In summary, the article discusses how people tend to be happier with experiences rather than possessions. This is because the initial joy of a new object fades over time as people become accustomed to having it, therefore implying that the total utility of that product is decreasing. As Prof. Galambos discussed in his lecture, consumers are always comparing the marginal benefit to the marginal cost. For a product, its life time can be short and easily forgotten (think about the pair of shoes that is hidden in the back of your closet, or the jeans that are are out of style) but an experience continues to "provide happiness through memories long after the event occurred." This could be due to the fact that an experience is a single unit and therefore holds more marginal & total utility, while products in contrast can be a dime a dozen, thus greatly diminishing its utility. Of course there is an exception to this rule, in some cases the act of giving or receiving can be an experience in itself. Also keepsake or sentimental gifts can maintain more value than a trip to the zoo. In this case, the sentimental gift maintains a certain standard of quality versus a gift shop picture frame which was built for the primary purpose of quantity.

Clearly I am a novice at economics, so please correct me if I'm wrong. Otherwise, I hope you enjoy the article!

1 comment:

  1. This seems like something that artistic organizations should really advertise! Some might be reluctant to pay a significant amount for a ticket, thinking that they could by something else for that money that lasts for more than a couple of hours. How about "For the price of a ticket, a lifetime of memories!" As I think about it, it really is true that experiences make better gifts than objects. Are there lots of plays, concerts, exhibitions especially for Valentine's Day? Maybe arts organizations could finally turn a vile mix of commercial sweetness into a chance to enjoy some art and culture together on a special occasion.

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